Capture buyers & sellers with AI-powered ads
Be among the first real estate agents to leverage OpenAI's ad platform. Target high-intent homebuyers and sellers before your competition even knows they exist.
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Why Use ChatGPT Ads For Real Estate
Cheap Ads
ChatGPT ads will give realtors the opportunity to generate paid traffic for a fraction of other platforms such as Meta and Google.
Higher Intent Ads
ChatGPT ads will have access to a user's chat history and context. Higher intent signals means better qualified leads.
Natural Placements
ChatGPT ads are integrated natively into ChatGPT. They're not disruptive like other platforms. Less friction means more clicks.
Map Ads
Appear as the #1 real estate agent in maps where sponsored ads can be used to help users find agents to work with.
AI Assistance
Ads served in OpenAI will be connected to an AI assistant meaning ads will be personalized and scalable.
Less Market Competition
Enterprise companies will be slow to react to OpenAI ads. Quick independent teams and agents will win in this market.
Find ready-to-buy leads before anyone else
OpenAI analyzes thousands of behavioral signals to identify buyers who are actively searching, pre-approved, and ready to make an offer. Get matched with high-intent leads in your target neighborhoods.
- Pre-approval verification signals
- Real-time browsing behavior tracking
- Budget and timeline predictions
Reach motivated sellers at the perfect moment
ChatGPT identifies homeowners showing early signs of selling intent—job changes, life events, equity positions, and market research patterns. Connect before they've even talked to another agent.
- Life event detection (job changes, divorce, etc.)
- Home value research tracking
- Equity and market timing analysis
Leads delivered instantly to your workflow
No manual exports or data entry. High-intent leads flow directly into your CRM the moment they're identified. Get instant notifications so you can respond while leads are hot.
- Integrates with Follow Up Boss, KVCore, 50+ CRMs
- Real-time push notifications
- Complete contact info included
Frequently Asked Questions
Have a question that needs a human to answer? No problem.
Speak To Our Team NowOpenAI is allowing advertisers to show ads to users on both the free and Go ($8/mo) plan of ChatGPT. Ads will be shown at the bottom of chat windows. For real estate agents, ChatGPT ads presents the perfect opportunity to capture high-intent homebuyers or sellers at the perfect time.
OpenAI has all of the existing personal chat history and memories of each user. This means the data advertisers can use is more powerful than Meta or Google. Users do have the opportunity to remove their chat history if they do not want it being used by advertisers.
Pricing will be finalized when they launch. Beta participants will receive a grandfathered rate for the future. OpenAI will start releasing costs to advertisers in the coming weeks.
We're planning to launch the beta program in Q2 2026. Waitlist members will be invited in batches based on their sign-up date and market location. Early sign-ups get priority access, so join now to secure your spot.
No, ChatGPT ads do not guarantee leads. The platform will be completely new and so, costs will be inexpensive. This means you're able to place smaller bets with marketing dollars but still see a reasonable return. It's a low risk channel for 2026.
This can happen, of course. However, enterprise portals don't move quickly. Zillow already has enough market share in traditional search and advertising to not consider this a viable channel yet. This won't be a concern until early 2027.
OpenAI has said it won't release user specifics in their ad reporting. However, their AI models will target the correct person, in the correct location, at exactly the right time. This is what makes ChatGPT ads so incredibly powerful for real estate.