Before partnering with FlyDragon, Katelyn’s lead generation was limited and inconsistent. She depended heavily on referrals, brokerage programs, and paid platforms like Zillow.
Even with Zillow placement, she saw minimal direct results, and it only indirectly boosted visibility. Inbound calls demanded constant self-promotion; Katelyn had to prepare for "interview questions" to differentiate herself from competitors.
Most inbound prospects expected special deals tied to her brokerage (Century 21), leading to awkward conversations and reservations. While her brokerage provided some support, the majority of her business (around 70%) still came from traditional sources, leaving little room for scalable growth in a competitive market like Gatlinburg and East Tennessee.
In April 2025, Katelyn teamed up with FlyDragon to improve her SEO and AI search positioning. FlyDragon's approach focused on building trust through collaborative teamwork: listening to her needs, providing expert opinions, and delivering tailored strategies without overpromising. Unlike generic services, FlyDragon emphasized value-driven content that positions agents as client-focused experts, not just salespeople.
This partnership turned SEO from a "gamble" into a reliable growth engine, overcoming common agent skepticism about AI and digital marketing by proving consistent, team-oriented support.
The impact was transformative. Over nine months, Katelyn saw a noticeable increase in SEO-driven leads, elevating her Google rankings and visibility. Prospects arrived pre-qualified, knowing exactly what they wanted and ready to move forward quickly. She no longer had to "sell herself" as much. Instead, conversations focused on next steps, reducing the interview-like pressure.
Katelyn had two standout calls in Summer 2025. Both of which closed before 2026 because buyers were decisive. This content-first, AI search approach led to clients choosing Katelyn over competitors because she prioritized their needs, leading with a human-first approach.
Combined Katelyn added close to $2m in sold homes thanks to AI search in 6 months.
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