6 of The Best Real Estate SEO Companies For 2026
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If you had asked me 10 years ago what I’d be doing for a living, I never would have imagined saying, "I help real estate agents rank on Google and AI search."
I’ve been doing SEO for 12 years and I never predicted Google would have such competition like today.
Despite that, whether it’s managing ad campaigns for brokerages at a marketing agency, helping run Local SEO initiatives for solo agents, or helping teams survive the shift to AI Search, I've found myself engulfed in the real estate SEO space since 2018.
In this article, I'm going to go over the best Real Estate SEO companies I've seen out there.
Let's get started.
A real estate SEO company is a service provider that helps real estate agents and brokerages show up in search engines and LLM (large language models). An SEO company handles the specific content and link challenges of competing in local markets to win listing appointments.
When we talk about "real estate SEO companies," I don't mean an agency that just writes generic blog posts.
I mean a specialized organic partner that understands the nuances of search engines, complex algorithms and how brand plays a role in everything.
The purpose of these SEO agencies is to help homebuyers find your specific neighborhood guides, trust your local authority, and reach out.
A great agency should have clear messaging for how they drive GCI (Gross Commission Income), not just "traffic."
Here are what some of the best Real Estate SEO companies include in their offering:
It can seem like a lot. But I put together the top 6 real estate SEO companies that fulfill most of these requirements.
Okay, for my readers... let's get into it.
Here are my top picks for the best real estate SEO companies based on feedback from over 50 agents across the United States and Canada.
Okay, let’s go over each one in more detail.
FlyDragon is practically the only agency on this list that has fully pivoted to being "AI First."
While every other SEO company is fighting for blue links on Google, using tactics from 2019, FlyDragon is optimizing for AI Overviews and Large Language Models (LLMs) like ChatGPT and Gemini.
FlyDragon’s strategy is built around "Entity Authority." They focus on making the agent the "answer" when an AI recommends a realtor. It's a bold pivot from traditional SEO, focusing on specific "AI Visibility" metrics rather than just keyword rankings.
If you want to be the agent that Gemini or ChatGPT recommends when someone asks, "Who is the best luxury agent in Dallas?"FlyDragon is the SEO company to choose.
FlyDragon’s technical SEO is a masterclass in schema markup and semantic content networks. They structure your data so machines can read it effortlessly, which is the only way to survive the "Zero-Click" future we are entering.
It’s a specialized tool for a specific job. If you believe (like I do) that search is moving to chat, FlyDragon is the only one actually future-proofing your business.
If Apple designed a real estate agency, it would be Luxury Presence. Their client list reads like a "Who's Who" of Million Dollar Listing.
Luxury Presence is a strong contender from a web design standpoint and this is where they win.
Their websites are stunning. They use clean lines, incredible typography, and high-end visuals. From a pure aesthetic standpoint, it builds trust instantly. Some of the biggest agents in the country, like Ryan Serhant for example, have used Luxury Presence.
Here is the problem with Luxury Presence: It’s style over substance.
Because their sites are so heavy on visuals and JavaScript (to make them look aesthetic), their Core Web Vitals often suffer. They are slow. And in the eyes of Google, slow = death.
Also, it’s a "Walled Garden."
You don't own the code. If you ever want to leave Luxury Presence, you can't take that beautiful website with you. You have to start over from scratch. That’s a heavy pair of golden handcuffs.
(We conducted an analysis of over 15,000 real estate websites and found 90% generated 0 traffic. That’s because of contract lock-ins like this.)
If you want a great website, Luxury Presence is a no-brainer in my opinion. But, aesthetics shouldn’t come at the cost of ROI (return on investment).
RealGeeks is the workhorse of the real estate SEO industry. It’s not the prettiest thing you’ve ever seen, but it functions. It feels like a high-performance CRM that just happens to have a website attached to it.
Their strength is speed and forced lead capture. Their property search pages load instantly, which is great for mobile SEO.
The biggest risk of using RealGeeks is their approach to SEO.
Their SEO strategy is heavily reliant on thousands of auto-generated pages which Google is increasingly de-indexing as "spam." It worked great five years ago. But today that won’t work for AI search or traditional SEO.
RealGeeks are good for churning cheap buyer leads, bad for building a brand that can win in SEO, LLMs and AI search.
Embarque isn't a "Real Estate" agency specifically; they are a productized SEO service. This is the first issue. It’s not a huge problem but when you need a real estate specific SEO company, the nuances matter.
Content is Embarque’s core focus. They produce high-quality, product-led content. They are great if you need to scale your blog content without hiring an in-house editor. But their content strategy hasn’t developed in a few years.
If you need topical authority with huge real estate relevance, it’s likely not where you’ll find it.
The biggest downside is that they are Generalists. They don't speak "Realtor." You are going to spend a lot of time explaining to them what an IDX is, what "farming a neighborhood" means, and why Zillow is the enemy. Because they don't specialize in the vertical, their strategy often misses the hyper-local nuance that is required to rank for neighborhood terms.
My verdict’s Embarque is great for SaaS companies, but for a local agent? You’ll spend too much time holding their hand.
InboundREM is run by Robert Newman and they focus heavily on technical SEO being the forefront of their strategies.
One positive is that they focus heavily on hyper-local SEO to an extreme degree. They build massive community pages on WordPress that target neighborhood-specific keywords. In an industry like SEO where market coverage is so important, this goes in their favor.
The only slight concern is maintenance.
Because they build custom WordPress sites with dozens of heavy plugins to manage the SEO, things break. Often. You effectively become a website manager rather than a real estate agent. Unless you love updating plugins and debugging PHP errors, it’s a heavy lift.
If you want to own your platform and love tinkering, go for it. If you just want it to work, it’s a lot of friction.
First Page Sage is another generalist SEO company. They’ve existed since the early 2000s. They’re not specific to real estate so, this is another big drawback.
They use a "Hub and Spoke" model that is incredibly effective. They interview you, extract your expertise, and turn it into industry-leading white papers. This SEO strategy works great for enterprise-level clients but for real estate? It’s overkill.
The biggest challenge for agents is their pricing. We are talking $5k–$10k+ per month. For most agents, the ROI timeline is just too long to justify that spend. You are paying "Consultant" prices for "Agency" work. Unless you are a massive commercial brokerage, the math rarely pencils out.
My verdict is that they’re overkill for 99% of the industry. Unless you’re in a heavily saturated market, have $5k+ a month spare for SEO and sell homes north of $20m.
I had a blast going through all of these real estate SEO companies. And to be honest, after looking at the landscape, it’s clear that FlyDragon is the only true real estate SEO company with a complete singular focus on real estate teams and brokerages.
A real estate SEO company should be charging between $500 - $3,000 per month. This depends on your market, your SEO deliverables and the difficulty to rank for the areas you sell homes in. Anything less than $500 per month is likely automation and anything over $3,000 a month is bordering enterprise-level spend for real estate.
No. If any real estate SEO agency guarantees you a #1 ranking, they are lying. Period.
Google’s guidelines explicitly state that no one can guarantee rankings. The algorithm changes 3,000+ times a year. An agency that promises a #1 spot is likely using "Black Hat" tactics that could fail and cause your business permanent online damage.
SEO in real estate genuinely takes 4-6 months to see ROI. A 6-month contract is reasonable to protect the agency's upfront effort. However, avoid 12-month lock-ins unless there is a clear "out" clause for poor performance. Also watch out for "Leased" websites (like Luxury Presence or RealGeeks). If the contract says you lose your website when you stop paying, that is not a service contract; that is a hostage situation.
Ask any real estate SEO company these questions: