For the last decade, the real estate industry has operated on a "pay-to-play" model. You paid the portals for access, you called the leads within 5 minutes, and you prayed for a conversion. It was a simple, albeit expensive, transaction. Unfortunately, paying Zillow for seller leads leaves you with small margins, a co-dependent business model […]
(Watch it on YouTube) If you joined real estate to make a quick buck without any marketing skills, you’ve by now, realized your mistake. Nearly every realtor uses cold outbound to generate leads. On one hand, everyone wants to make money. On the other hand, absolutely no one wants to spend their Tuesday cold-calling a […]
Listen to this article on YouTube: If you had asked me 10 years ago what I’d be doing for a living, I never would have imagined saying, "I help real estate agents rank on Google and AI search." I’ve been doing SEO for 12 years and I never predicted Google would have such competition like […]
Key takeaways If you’re a real estate agent right now, your inbox is probably a mess of pitches. “AI SEO for realtors.” “LLM content at scale.” “Rank #1 in ChatGPT.” Half of them sound the same. The other half feels like someone bolted “AI” onto a generic SEO offer and hoped nobody would notice. Meanwhile, […]
The first time an agent sent me a screenshot of “what ChatGPT says about me,” I honestly thought it was a joke. The model had her brokerage wrong. It listed a city she left three years ago. It invented a “Top Producer” award from a brand she’s never worked with. One paragraph even confused her […]
A few days ago, an agent sent me a link to their new “content strategy.” It was a WordPress blog packed with more than a hundred articles that could just as easily describe Denver, Dallas, or the Death Star. “I got a great deal,” they said. “They used AI, so they were able to do […]
When ChatGPT launched, every agent with a laptop suddenly became a content creator. Blog posts, market updates, “Top 10 Reasons to Move to X” pieces—AI could churn them out in seconds. Fast-forward to 2025, and most of that material is invisible. It isn’t ranking, it isn’t being cited by large language models, and it isn’t […]
Most agent bios read like résumés; LLMs read them like mush. The fix isn’t word count. It’s relationships your bio states plainly. The best real estate agent bios for AI search will name entities (you, your practice, your markets) and mirror those facts in valid structured data so search and AI systems can verify, quote, […]
Search didn’t die. I think it’s gotten better. There’s the tab-hopping, “open six results and compare” version most of us grew up on. And there’s the new lane where you ask ChatGPT a messy, 100-word-long question and get a straight answer. That difference in search is where agents can show up in the journey. It […]
On Oct 6, Zillow integrated with ChatGPT. This, naturally, didn’t go down well in the real estate industry. Zillow monopolized traditional search (along with other portals), which made it nearly impossible for individual agents to rank enough to generate leads from Google. And now, it seems they’re restarting the cycle. Why did Zillow integrate with […]